You have passion, your have an experience you want to share and you write a book or you might have a product that has been your baby and you want the world to see it…You are putting together a publicity plan and want to reach the right audience. After working with authors and product creators in the past year, and assisting them with their book publicity I recognized one thing- every book is the leading tool to get more speeches, get more radio interviews, get more credibility, get more sales and build a solid authority.  As we speak I am writing my own book and I know publicity is a long process and we must develop patience and  honor our purpose!

I have decided to put together training series and today I want to start with basics. Just a little tip, allow 12 months for a good publicity campaign. Start early and work through changes, adjustments and you will need time to get media attention. Rome was not built in one day!

So…you want to get some attention!

You must write and write a good story!  You should show you are a marketable author or a product creator and that there is a need for your service or book.  Is your book marketable?Determine your ideal clients please!

Here are some guidelines to help you to craft a story that can get results. Remember being a story teller is an art and requires you to have passion and love for what you do….If not.. you will sound like a cheap salesperson!

Focus on the following rules:

1. Write an attention-getting headline. Announce the release subject with active verbs and colorful happy words. Focus on the product, your book, not yourself. Write down the words that describe the book, your product. Now use some of those words to craft an attention-getting, yet accurate, headline.

2. What’s your lead? A lead is the opening statement that tells what the press release is going to tell the world about. Focus on specific solution that your story will solve.  What are the key facts about your book,  your product  you can write in the one or two sentences that comprise the first paragraph of your news release? Focus on couple facts only.
3. Use those facts to write your lead – your compelling opening statement offering a preview of what else is to come in the release – here.
In your second paragraph, expand and give more details. This is a good place to introduce the book title, your product name. What else do we need to know? Share you expert opinion.
4. Include a quote after you’ve presented specifics on the book. Why did you write the book? Why do you think it’s useful? This is where you can share your opinion. Focus on information not presented elsewhere in the release.
5. Give us unique details about the book or your product in bullet points. Get even more specific here, after that second paragraph. What’s unique or special about your product or book? What differentiates it from other books in your category? List key facts below to guide you when you write this section of the release.
6.  Include how your customers can get FREE product, sample or demo. Make sure put the links.
PS.  I also want to share about tips sheets.
Tip sheets are very effective and not many biz owners use this publicity tool. However it can help you with your book PR.
What is a tip sheet? A tip sheet is a specific type of press release that offers advice or tips in bullets. Big difference- the body of a tip sheet-type release will include advice or bullet points.  You can use daily advice you share and turn into a list of tips. Great tool for magazine PR.
In the next post I will share more on  tips sheets as a part of your book/product publicity training
Are you ready for PR strategy session ?
Sincerely,
Tatyana Gann

 

{ 2 comments }

May 10, 2012

From the desk of Tatyana Gann

Today I want to honor a special woman. Her name is Trisha Springstead, CEO of ESP Botanicals, a woman with a big heart, passion to bring change in the world of organic and natural skincare.

In honor of Mother’s Day Celebration, ESP Botanicals gives every mother  Mother’s Day gifts that she really wants- the perfect gift of healthy glowing Skin. ESP Botanicals is a brand new line of organic, non toxic skin care and baby care products inspired by a mother and a daughter’s mission to bring changes in the skin care industry.

ESP Botanicals is a new upscale line of all natural and organic skin care which is formulated without parabens, restoring health and purity back into women’s delicate skin. ESP Botanicals CEO and product developer Trisha Springstead shares her vision for her organic skin care line that every woman should have in her vanity room. Her mission to bring the safest products in every family started when her mother was diagnosed with a terminal cancer. Springstead’s mother became her inspiration and the main reason to build awareness about the dangers of the commercial skincare products for women and babies.

Trisha Springstead’s mission is to educate consumers about the harmful skin care products they use on a daily basis and about new healthy organic skin care options available with ESP Botanicals. Trisha Springstead points out “What you rub on your skin can kill you!”

Arriving just in time for Mother’s Day, ESP Botanicals make the perfect gift and come packaged in a Swiss Miron Glass to add that personal touch! It is a perfect gift to all moms and honoring her mother’s life!

Trisha Springstead’s ESP Botanical line uses only glass and non- leeching, reusable boxes. The company does not endorse any chemical or herbal placed in plastic.

Infused with the best oils and fruit botanical extracts, the new skincare line is a piece of heaven!  ESP Botanicals’ customers (including many international celebrities) have achieved tremendous radiance and total skin perfection!  It is truly a magical awakening experience when the balms gently touch your skin!

Springstead believes that women should not settle for cheap quality skincare. She has extensively evaluated all the ingredients and combined perfect natural and organic blends into her products, so that women can feel confident and beautiful, inside and out! With so many so-called “healthy” skin care lines, which are loaded with fillers and potentially harmful chemicals, the nourishing formula of ESP Botanicals protects and restores your skin… naturally!

Trisha Springstead pointed out, “I have conducted extensive research of countless organic skin care brands, only to discover that not all of the ingredients are safe and effective. ESP Botanicals have been specifically formulated and developed to contain the highest quality organic ingredients for moms and babies, ensuring only the purest, most natural results!”

Preventing toxic chemical overload, ESP Botanicals brings the most green products to the organic skin care marketplace, creating products that women can feel confident in using for not only their delicate skin, but also for their baby’s gentle skin!

Finally, an organic, green, non toxic line of body and bath skin care products that will leave your skin feeling clean, light and nourished! When choosing a Mother’s Day gift or even a baby gift, you cannot go wrong with an “ancient beauty secret in Swiss glass”!

In a recent interview with PR strategist and publicist Tatyana Gann, Trisha Springstead stated that her skin care line is the hope that men and women have been waiting for… no longer do they have to be controlled by the way their skin looks and feels!

Who can it help?

  • Moms with infants and children up to the age of 12, who are seeking organic, natural skin care for the entire family
  • Individuals with skin problems can use the products to clean, protect, sooth and heal
  • Consumers who believe in the green way of living, a chemical free lifestyle

Finally moms can experience an “Awakening to Healthy Skincare”! There is always time for a new beginning… and new skin!

To get instant access to ESP Botanicals products, visit www.ESPBotanicals.com

Please become our fan at http://www.facebook.com/ESPBotanicals

Please share this story with you loved ones!

The original press release can be read here

We wish you all Happy Mother’s Day!

 

Tatyana Gann

PR Strategist, Mom

 

{ 4 comments }

  “Among the numerous luxuries of the table…coffee may be considered as one of the most valuable. It excites cheerfulness without intoxication; and the pleasing flow of spirits which it occasions…is never followed by sadness, languor or debility.”  Benjamin Franklin

Sitting at a table here at the Fido coffee shop in Hillsboro Village, I see all the coffee drinkers. From lattes to mochas, decaf coffees, hot chocolate drinks and even simple teas… It made me realize… the coffee industry is huge! Coffee brings a special feeling to people.  We actually share more than coffee. We share love with a cup of coffee.

Do you love coffee? (Well I’m sure you do since you are reading this post!) I love coffee. As a writer and business consultant, I spend certain days of the week in coffee shops. I love to meet new people and feel the happy energy around me!  I love the warm feeling that it brings to my soul. It brings back memories of home, when we used to save some money to buy coffee. I am talking about good coffee. I grew up on instant coffee; Nescafe one of the hottest coffee companies in Europe. My mom considered it a treat to have afternoon coffee time with some chocolate or cookies. But personally, for us, it was a time to talk and reconnect.  I miss those days!

That is why I encourage you to make some time and go for a cup of coffee with your friends.

But I have a small question… What if you had an opportunity to drink delicious, healthy coffee, or your favorite café mocha,  share coffee with your loved ones and friends, bringing more smiles,  reconnecting and reuniting for life’s special moments?!

Imagine you can drink coffee that is really good for you? What if a coffee company paid you for drinking delicious coffee? It’s simple. It’s coffee. My mission is to bring those luxury moments back into your daily life. You do not need to wait for a special occasion to experience those luxury moments. It can be done NOW with a cup of coffee!

Coffee is more than a drink. It is a potion of love, a cup of heavenly seduction.  It is a drink for lovers to enjoy on a date. It is a cup of friendship that girlfriends share. Coffee also builds new business partnerships!

I want to invite you to join us at the brand new facebook group called, Coffee Wealth Lounge.   It is a place where coffee conversations about life, success, wealth and inspiration begin! Please Invite friends who love and drink coffee, who are passionate about life and being an entrepreneur!

If you would love to learn how to create a better lifestyle for your family and build a significant income by sharing a cup of delicious, healthy, organic coffee here is what you need to do…

  1. Watch the movie   (learn about the Napoleon Hill Foundation and why this company has been fortunate to be a part of this organization) at http://www.ogshow.com
  2. Visit my site http://www.healthycoffeeprofits.com.
  3. Join our facebook group to learn more and talk about coffee, inspiration and creating a better lifestyle!
  4. Contact me for a private strategy/consulting session.

 

By working together, you will receive my personal undivided attention, learn proven marketing and promotional PR strategies to build your online and offline business. As a successful business consultant and publicist, I used to charge thousands of dollars a month to work with me.

Finally,  you can work with me by drinking your daily cup of our brand new heavenly organic coffee and simply share it with other coffee lovers you know. Yes… it is that simple… It’s coffee!

 

I look forward to working with you!

Tatyana Gann

 

Tatyana Gann is the founder of the TatyanaGann.com ,  providing publicity consulting/coaching for her clients worldwide. Tatyana Gann is ready to bring you publicity consulting, business and lifestyle advice along with her creative PR services to help you gain more raving fans for your business and create the rockstar publicity! She is ready to infuse your life and biz with passion and inspiration! Grab your FREE publicity and biz weekly advice at http://www.TatyanaGann.com

{ 8 comments }

CEO Women, Coffee Chats, Roses and Bras!

May 8, 2012

Dear friend As I was enjoying my Organo Gold healthy coffee on Saturday afternoon I decided to make a video for you about women leaders, women who have passion to serve and bring change. After attending many women events over the past year I saw one common thing- women want to lead and be accepted [...]

Read more

From The Russian Wife Series: Dreams, Giving Up or Surrender?

May 7, 2012

  On Saturday evening I was sipping on my delicious cup of Organo healthy coffee  and thinking about dreams….People do give up on their dreams easily, do not you think?  The truth is they are telling the story of giving up rather than believing in a story of moving forward. It took me back to [...]

Read more

The Ladies’ Guide to Becoming An Unstoppable Female CEO…

May 3, 2012

One Friday night while staying at the hotel on my business trip,  I decided to watch a movie called “New In Town” with Renée Zellweger . In the movie, she was assigned to be a manager at a small city plant in Minnesota.  She was a very proper and classy lady who found herself in [...]

Read more

How to infuse your life with passion by letting go…

May 2, 2012

Are you seeking more passion and inspired moments in your life? I realized one thing that in order for me to fill my mind, my soul and my heart with passion and inspiration I had to let go of the past. Totally. Completely. I had to create a flow in my life and allow joy, [...]

Read more

Lets have a coffee talk about your story…

April 24, 2012

Before you write a press release think about three things…Do you want to build a list, to reach media or sell your product? I am sure you want to achieve all of that and believe me you can… Think of your story as something you would share with your friend at the coffee shop while [...]

Read more

Is your story SWEET enough to give your customers true aha moments?

April 17, 2012

When I think of the ways we can share a story about our brand I think about ice cream flavors. We go to an ice cream cafe or even a supermarket and our eyes become big, excited about trying new flavors! My children love ice cream and we love to be creative – tasting new [...]

Read more

How to write a consumer focused press release to get targeted buyer leads…

April 9, 2012

When it comes to writing a press story we think we should only focus on getting some media attention. We try to add some spice and uniqueness to our story because we know media professionals have very limited time to read and choose what best suits them. However, if you want to reach buyers directly [...]

Read more